Independent thinking. Focused marketing.
The signal is there.I’ll help you find it.
Insights unique
to your business.
I uncover customer-centric insights using my research, design, and technical expertise. Then I apply those insights to your marketing initiatives to drive growth, customer success, and competitive advantages.
01 / Services
Research. Design.
Details.
- 01Marketing strategy & research
- 02Digital advertising campaigns
- 03Website & print design
- 04Search engine optimization
- 05Content writing & editing
See pricing and service details →
02 / Rules
Honest work is good work.
02Always respect customers.
03Ignore short-term tricks and trends.
04I never work for competing businesses.
05Your business, projects, and data are confidential.
Digital advertising management
Priced according to actual ad spend in the calendar month, across all platforms.
Up to $5,000$500flat rate
$5,000 to $10,00010.0%of spend
More than $10,0007.5%of spend
Includes
- Google, Facebook, Instagram, and Microsoft campaign setup, ad design, and copywriting
- Ad targeting, copy, budget, keyword, and other performance optimizations
- Performance monitoring, conversion tracking, and monthly reporting
- Google Local Services ads call monitoring and reporting
Hourly work
Projects and ongoing improvements are estimated and billed hourly.
$89 / hour- Website design creation and changes
- Content writing, editing, updates, review, and strategy
- SEO keyword research and tracking, meta-tagging, content updates, and strategy
- Management of website CMS, hosting, domain records, and third-party integrations
- Custom web and app development
Audits
One-off audits are billed at the hourly rate.
$89 / hour- Website design and usability audit
- Search Engine Optimization (SEO) audit
- Conversion Rate Optimization (CRO) audit
- Paid advertising audit
Ongoing work
Clients with ongoing projects receive discounted reporting and hourly rates.
$160 / month · reports$80 / hour
- Organic and website performance report
- Website design, content, and ongoing technical maintenance
04 / About
Broad experience.
Deep expertise.
Experience
2016 – nowOwner & PrincipalRemastered Agency
Technical Writer ParticipantGoogle Season of Docs 2020 with DVC
2011 – 2016Lead UX DesignerKannact Health
Senior Interaction DesignerCentral 1
UX DesignerGetty Images
2008 – 2011UX DesignerPason Systems
Technical WriterPason Systems
Credentials
CertificationsGoogle Advertising Partner
Microsoft Advertising Partner
TrainingAdvanced Usability TestingRolf Molich, UPA
Interaction Design MethodsCooper
DegreeB.A.C., Technical CommunicationMount Royal University